The Zoo Republic Product Lab
We are the agency that creates actionable change. The kind of change that moves consumer to become shoppers, bringing them back time and time again.
To drive that change in the lives of today’s connected consumers we’ve developed a suite of digital shopper marketing tools. Targeting rich points of human leverage along the (mobile enabled) consumers path to purchase, our unique set of tools align incentives, data and measurement. Our connected shopper approach means you can identify, track, treat and retarget consumers, trade and shoppers in true 1:1 marketing style.
Take a look below at a few of the products we’ve got waiting for your own marketing tool kit. Our current product offering includes tools to turn consumers into shoppers, educate front line staff, selling to retailers and consumer promotions.
It's On Us
Turning consumers into shoppers
It’s On Us… A revolution in sampling technology that uses mobile based vouchering and a redeem in store model. Ability to create a direct action from media all the way through to a store transaction.
- Brands and retailers benefit from rich brand experience
- Unique path to purchase data with relevant and real-time offers
- Increased foot traffic and increased sales
Digital Trade Presenters
Engage consumers anywhere, anytime
- Always up-to-date presentations
- Generate leads with share and contact functionality
- Dynamic content to aid selling
Trade Engagement Platform
Inspire, train and treat trade staff
Get your message to the front line and ensures consumers get the brand experience that you want. Using bite sized product and information, in rich video format, combined with rapid response quiz for proof of learning, TZR creates the incentives necessary to get even the toughest store, floor or venue staff influencing shopper purchase right at the point of sale.
- Proof of learning via rapid response quiz format
- Flexible format for training, compliance, communication, promotions and more
- Trace & incentivise activity to individual, store/venue, region or geography
Launch promotions without burning your budget
"Campaign Rocket" takes all the pain out of setting up, running and reporting on consumer promotions by reducing the cost, increasing campaign ROI and control.
- Fast and cost-effective campaign builds
- Instant win or random draw, any draw any time
- Extend your campaign with social and email add-ons