Caltex Meals Deals
Redefining the way people shop in 3 simple steps
Caltex is undergoing a transformation from fuel company to convenience retailer. To help break long ingrained shopper behaviour, transform people’s value perception of convenience stores and encourage them to walk and shop aisles like they never had before, we created the ‘Meal Deal’.
Including over 90% of the total store food and beverage offering to mix and match, this mechanic was unique to Caltex and distinct from other convenience retailers and QSRs and delivered on Caltex’s brand promise of ‘freedom of choice’.