Optus Perks

Playing the Optus Chat-Bot for Perks


‘Play for Perks’ was an ‘always on’ Chat-Bot via Facebook Messenger created for the growing youth segments at Optus, in particular females who were under performing in engagement. Launching to the entire Optus network, the Chat-Bot gave Optus Perks a real voice and an ability to interact and challenge customers, delivering unique rewards from loved brands and retail partners.

The Chat-Bot was a giant leap towards hyper-personalisation and creating Australia’s leading non-transaction based loyalty program while future-proofing the Optus Perks Program, keeping it fresh, engaging and adaptive for customers.


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